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Lefèvre-Utile (LU) is a brand of French biscuits, emblematic of the city of Nantes. The brand was founded in 1846; since 2007 it is part of Kraft Foods.
Mucha did the lithograph for Lefèvre-Utile biscuits in 1896 - the whole picture is in my favourites :) this is a detail of that lithograph with different design for petites gaufrettes vanille - small vanilla wafers. yum :)))
Tagged in one of the offers tags, received from Siya/toy1001, thank you!